RECENT PROJECT WORK
CLIENT: TEEM, LONDON FEB/MARCH 2025
BRIEF: CONSULTING ON BRAND NAMING, PERSONALITY AND LANGUAGE FOR A NEW TRAVEL APP.
IN COLLABORATION WITH DESIGNERS, DEVELOPERS AND FOUNDERS.
AGENCY: THIRD HORIZON, LONDON FEB/MARCH 2025
CLIENT: PLAYTOPIA, ABU DHABI
BRIEF: DEFINING BRAND PERSONALITY AND CREATING A UNIQUE LANGUAGE.
FOR NEW ESPORTS RESIDENTIAL DEVELOPMENT CONCEPT IN ABU DHABI. 
AGENCY: STUDIO ZUR STRASSEN, MUNICH 
CLIENT: VAMO, MUNICH JAN/FEB 2025
BRIEF: DEVELOPING A NEW BRAND VISION AND MISSION.
ENSURING A LEADING GERMAN ENERGY BRAND IS READY FOR ITS SHIFT TOWARDS NET ZERO.
AGENCY: STUDIO ZUR STRASSEN, MUNICH
CLIENT: TRAIT, MUNICH NOV/DEC 2024
BRIEF: CONSULTING ON NAMING, BRAND LANGUAGE AND EXECUTIONS FOR A GERMAN FITNESS APP.
ENSURING THEIR NEW DESIGN AND VOICE ALIGN FOR A GLOBAL FUTURE. 
AGENCY: STUDIO ZUR STRASSEN, MUNICH
CLIENT: KICKBASE, MUNICH 2024
BRIEF: CONSULTING ON THE KICKBASE REBRAND. GETTING VISION, MISSION AND KEY HEADLINE BRAND MESSAGING READY FOR THE NEXT DECADE. 
AGENCY: BCGX, LONDON
CLIENT: UNIVERSAL MUSIC, LONDON JULY/AUG 2024
BRIEF: CONSULTING ON NAMING AND BRAND DEVELOPMENT FOR A NEW AUDIO WELLNESS APP.
WORKING WITH ONE OF THE WORLD'S BIGGEST MUSIC LABELS. 

NOTABLE ENGAGEMENTS
AGENCY: HOGARTH WORLDWIDE/WPP, LONDON 2023/2024
CLIENT: ROLEX, SWITZERLAND
BRIEF: LEADING ON SPORTS WIN ACTIVATIONS ACROSS TVC, PRINT, ONLINE AND SOCIAL.
WRITING IMMEDIATE, IMPACTFUL BRANDED CONTENT FOR A GLOBAL AUDIENCE. 
AGENCY: VMLY&R, LONDON 2022
CLIENT: FORD, EMEA
BRIEF: CREATING LAUNCH CAMPAIGN MESSAGING FOR NEW RANGER AND MUSTANG MACH E.
WRITING CLEAR, ENGAGING HEADLINE CONTENT WITH A PLAYFUL ENERGY. 
AGENCY: ACCEPT & PROCEED, LONDON 2021
CLIENT: NIKE HOUSE OF INNOVATION, PARIS
BRIEF: CONSULTING ON SEVERAL BRAND ACTIVATIONS IN PARIS.
HEADLINE CONCEPT AND KEY MESSAGING ONLINE, IN-STORE AND THROUGHOUT THE CITY. 
AGENCY: ACCEPT & PROCEED, LONDON 2020
CLIENT: NIKE, GLOBAL
BRIEF: COLLABORATING WITH NIKE AND AGENCY PARTNERS TO DELIVER AN ANIMATED FILM PIECE.
CREATED TO LAUNCH THE NEW IN-HOUSE NIKE DESIGN LANGUAGE. 
AGENCY: EPAM, LONDON 2020/2021
CLIENT: BT, UK
BRIEF: CONSULTING ON THE NEW BT BUSINESS WEBSITE AND DIGITAL APP.
WORKING WITH UX/UI AND ALL STAKEHOLDERS TO DELIVER NEW CONTENT IN LINE WITH THE BRIEF.
AGENCY: FORPEOPLE, LONDON 2019
CLIENT: TRENITALIA/SCOTRAIL
BRIEF: NAMING THE NEW WEST COAST MAINLINE PARTNERSHIP PROPOSITION.
DEVELOPING ALL TOP LINE MESSAGING FOR THE NEW AVANTI WEST COAST BRAND. 
AGENCY: FORPEOPLE, LONDON 2018
CLIENT: IHG HOTELS GROUP
BRIEF: NAMING AND MESSAGING CONCEPT FOR NEW AVID HOTEL BRAND IN US MARKET.
WRITING EVERYTHING FROM IN-ROOM THROUGH TO HEADLINE OOH BRANDING.